ASHLAND | 2025 MARKET SNAPSHOT

OVERALL PRICING	Average Sold Price	$207,789
	Median Sold Price	$180,500
MARKET SPEED	Average Days on Market (DOM)	45
	Median Days on Market (DOM)	15
	Sold in 7 Days or Less	38.7%
	Sold in 90+ Days	17.9%
	Sold in 180+ Days	4.7%
PAYMENT METHOD	Conventional	54 (50.9%)
	Cash	33 (31.1%)
	VA/DVA	7 (6.6%)
	FHA	4 (3.8%)
	Other	4 (3.8%)
	USDA	3 (2.2%)
	Land Contract	1 (.9%)
PRICE DISTRIBUTION	Under $100,000	19 (17.9%)
	$100,000–$150,000	12 (11.3%)
	$150,000–$250,000	45 (42.5%)
	$250,000–$400,000	21 (19.8%)
	Over $400,000	9 (8.5%)

Ashland’s 2025 sold data tells a story of a market that’s both healthy and selective—one where the “right” listings moved quickly while the rest proved that buyers had the confidence to wait. Across 106 closed sales, the average sold price landed at $207,789, but the median was $180,500, signaling that a handful of higher-end closings lifted the average while the market’s center of gravity remained solidly below $200K.

The single most revealing statistic of the year is the split between median days on market (15) and average days on market (45). Nearly 39% of homes sold in a week or less, yet nearly 18% of sales took 90 days or longer to sell. When a home’s price and presentation matched buyer expectations, it sold quickly. But if a home missed the mark—on pricing, condition, layout, or buyer-perceived risk—buyers didn’t chase it; they waited.

The 2025 Ashland market rewarded precision. Sellers who treated pricing as a strategy (not a wish) captured momentum; everyone else negotiated with time.

Conventional financing led the year at 50.9%, but cash comprised 31.1% of closings. That cash share is a defining feature: it tends to show up when buyers are either (a) affluent second-home/retirement buyers, (b) investors, or (c) people trading equity from another sale.

When nearly one in three deals is cash, “clean terms” becomes a competitive weapon—especially for homes that are well-located, move-in ready, or scarce.

The modal price band was $150,000–$250,000 (42.5%); another 19.8% of sales occurred in $250k–$400,000 band. Only 8.5% closed above $400,000—those sales help explain why.

If 2025 reveals anything, it’s that Ashland buyers behave like informed shoppers. They’ll move fast when a listing is compelling, but they won’t overpay simply because a home is available.